Professional Experience

Communications Director | Jump$tart Coalition

Washington, D.C., Date
While serving as the organization’s first communications professional, increased social media engagement to help build awareness of Jump$tart Coalition and the need for financial literacy.
• Led $60,000 website redevelopment project.
• Manage volunteers, freelancers and vendors.
• Write and disseminated media releases.
• Develop marketing materials, newsletters and all marketing and communications outreach.
• Manage all social media channels.
• Doubled Twitter engagement while growing followers
• Designed email marketing, a conference app, and other tools for the organization’s largest conference.
• Implemented new tech support, email marketing and other technologies.

National Grain and Feed Association (Washington, DC) Aug. 2012-June 2015
Modernized communications portfolio to create one look and feel of external-facing communications, including e-mail, brochures, presentations and online.
• Managed media relations of nearly 100 Tier 1 and trade reporters.
• Eliminated printed bi-weekly newsletter for an approximate $5,000 annual savings; moved to Constant Contact to manage and measure results.
• Established and grew social media outreach using Hootsuite.
• Led $20,000 website redesign and implementation with a focus on improved usability, member-only section, online learning, and improved engagement.
• Managed communications vendors and freelancers.

PHH Mortgage (Mt. Laurel, NJ) Oct. 2011-Aug. 2012
Worked to unite public relations efforts for mortgage and fleet, and create one voice for the PHH brand.
• Assisted with crisis communications including: a S&P downgrade, an ousted CEO and a reduction in force.
• Managed media relations of more than 50 Tier 1 and trade reporters for the fleet business.
• Assisted with Investor Relations—such as quarterly reports and SEC filings.

Rabobank (New York, NY)
Doubled press outreach in first year to help build brand awareness of Rabobank in the marketplace.
• Wrote and disseminated media releases for our retail and wholesale groups.
• Directed internal and external communications for our Food & Agribusiness Research and Advisory group.
• Developed podcasts and webinars to promote Rabobank’s research to clients and media.
• Managed media training workshops for managers.
• Maintained Rabobank’s Tier 1, trade and other media relationships in New York and across the United States.
• Produce internal communications pieces and intranet web postings.
• Developed copy for advertisements and marketing materials as needed.
• Created Rabobank’s U.S. media presence on its website, and social media sites such as LinkedIn and Facebook.
• Served on company’s team to develop local corporate social responsibility (CSR) program.
• Led CSR Wellness Committee with members from across the United States.
• Act as team leader for CSR Campaigns such as Go Red for Women, Team for Kids Half Marathon.
• Managed communications vendors and freelancers.

Freddie Mac (McLean, VA) Sept. 2005- May 2007
Promoted Freddie Mac’s debt and equity transactions and events to local, national and international business media, and assisted with investor relations.
• Monitored financial, housing and legislative issues to create a daily briefing for executives.
• Managed distribution of media releases for preferred stock deals and monthly debt investments.
• Assisted with production of annual report and proxy distribution.
• Assisted with development of annual shareholder meeting and quarterly conference calls.

American Bankers Association (Washington, DC) Sept. 2003-Aug. 2005
Represented the nation’s banks to trade, national and international media on issues such as farm credit, mortgage lending, small business, human resources, employment and community development.
• Created, managed, executed and monitored strategic outreach and communication plans for clients such as the Center for Agricultural and Rural Banking and the Center for Community Development.
• Tripled the number of reporters covering the Agricultural and Rural Development Conference.
• Managed assistant to maintain team and department databases.
• Enhanced outreach in the areas of human resources, training and bank employment by 5 percent.
• Won Special Service Award for designing new database in June 2004.
• Won department award for “Thinking Outside the Box” for small business outreach effort in April 2005.

Virginia Tech (Blacksburg, VA) Feb. 1999-Aug. 2001
Streamlined databases and the flow of information, while implementing more long-term programs.
• Served as university spokesperson in absence of the Director of College and Media Relations.
• Recruited, trained and managed daily operations of seven interns.
• Cultivated relationships with local, national and trade media.
• Designed, maintained and updated the News Bureau section of the University Relations web page.
• Processed, wrote and edited media releases, media bios and other summaries and information.
• Maintained databases of Virginia Tech news clippings, reporters and university experts.
• Trained and prepared for crisis communications.
Office of the Comptroller of the Currency (OCC) (Washington, DC) June 1996-Jan. 1999
Enhanced the distribution of information by developing an on-line newsletter to complement the printed version.
• Led implementation and development of Intranet site for the newsletter.
• Edited, designed and coordinated the agency’s monthly employee newsletter.
• Edited regulatory bulletins, memos, handbooks and articles.
• Received Special Service Award in December 1996.
INTERN/EDITORIAL ASSISTANT, OCC (during academic breaks) May 1992-Aug. 1993
• Received Meritorious Summer Employee award in 1992 and 1993.

LinkedIn | Email